Introducing Viewfield: market intelligence built for marketers

Marketing teams have never had more to watch and less time to watch it. Competitors ship weekly. Customers say what they want in calls, tickets and communities that nobody reads end to end. Positioning drifts a sentence at a time until the website says one thing and the market hears another. The tools on the desk answer with dashboards, and a dashboard is one more thing to read.

Viewfield is market intelligence for B2B marketing teams. It reads your market and competitors overnight, picks the changes that matter to your brand, explains why, and hands your team the draft when one is needed. This is the first note on Field Notes, so it is the short version of what the product does.

Who it is for

Viewfield is built for heads of marketing at B2B software companies who own the positioning and lead a small team. You have active competitors, a content plan that is never quite full, and no analyst whose job is to read the market for you. The routine is meant to fit a week that already has launches, reviews and promised work in it: ten minutes on the Brief in the morning, one decision at a time, and a draft your team can review when a finding deserves one.

Agencies run the same routine for each client workspace, and larger teams govern it with roles. Neither changes what the product is: a way to know what matters in your market and to say something worth saying about it.

Know your market

Every night Viewfield collects what moved: competitor sites and pricing pages as diffs, launches, hiring, funding, the trade press, the communities your buyers read, and what AI answers say about your category, checked every day. Everything is ranked against your approved position, so the morning carries the changes relevant to your buyers rather than everything that happened. The full edition is there when you want it, and Triage lets you judge each item in a keystroke so tomorrow's ranking learns your bar.

When you connect a customer source, your customers are in it too. Calls, tickets and shared conversations are read for what buyers keep saying, and the recurring themes are counted, not summarized. Competitor pages maintain themselves, and a positioning map is placed from evidence rather than opinion.

Know your position

Your position is the document every reading and every draft starts from: category, audiences, promise, differentiators, proof. Viewfield drafts it from your website and you correct what it got wrong, once. From then on it keeps the position beside the evidence and raises a finding the moment the two disagree. A proposed change arrives as a proposal with its receipts, and a manager accepts, edits, rejects or watches it. Positioning stops being a document nobody opens and becomes a record that is always current, which is why the recommendations sound like your company.

Get named in AI answers

Buyers ask ChatGPT, Claude and Gemini before they talk to anyone. Viewfield asks ten of their questions, drafted from your site, every day: ChatGPT on every plan, and Claude and Gemini on Team. It shows whether the answers name you, who they name instead and which pages they cite. AEO Pages lists every page of your site as the answers use it: the prompts it is cited on, its citation share and rank, a readability check, and the AI crawlers that read it, from your own server or CDN logs. For a prompt the answers leave you out of, it suggests the next step, a change to the page you have or the post that is missing, and saves it to your CMS as a draft. A manager publishes it; nothing goes live on its own. A measured, repeated change in the answers competes for the morning Brief like any other.

Know what to say

The Daily Brief is up to three items. Each says who it is for, why now, the fact with its receipts, what it means, where your position stands, and one recommended action. Nothing is repeated from the feed, and nothing is a summary of a summary. A quiet day can be a short Brief. Ask Viewfield anything about your market and the answer comes with its sources. The Brief also lands in Slack, where the team can act on it in place.

Act, then learn

When a finding deserves a piece, choose Draft content and the draft opens in the editor in your voice, with the finding and the reasoning attached. Every kind is the same editable document: a blog post, a LinkedIn post, a single X post or a thread as numbered paragraphs, or a newsletter issue. Your team reviews it there, commenting on the sentence in question, and when it is ready you take it out: copy it, download it as Markdown or Word, open it as a Google Doc, or send it to your own CMS as a draft. Nothing leaves Viewfield on its own, and nothing in your CMS goes live until a manager publishes it. Afterwards Viewfield reads what moved around the decision, always as an association and never as proof. Choosing to watch, or to make nothing, is a valid outcome too.

On your own terms

One rule runs through all of it: a rival's move is input, never the subject. Viewfield never writes a reaction to a competitor's announcement. It asks whether the change makes a question timely for your buyers, and the piece answers that question in your frame. The test is simple. If the announcement had never happened, would this still stand as something your brand would say? If not, it is rewritten until it does.

Your agents are on the team

Everything above is reachable from Claude, Cursor and your CI over MCP. The same Brief, the same doors, and the same person deciding what deserves a draft. A team that already works with agents does not get a second product; it gets the market context the agents were missing.

Start with your own market

Sign up with your website and Viewfield drafts your position, audiences and competitors from it. Add competitors until it has a market to read, and the first Brief is built from a thirty-day lookback. Every plan starts with a 14 day free trial and no credit card.